We recruit consumers to participate in our loyalty program (known as “Cash-In Rewards”) as Members and issue them our Cash-In Rewards Membership Cards that offer REWARDS for their spending at our Business Partners’ outlets. We partner with operators of other major loyalty programs (“Loyalty Partners”) to bring more loyal customers to our Business Partners. In addition, we partner with Perfect Plus (Malaysia) Sdn Bhd and other Merchant Service Providers to recruit more Business Partners. Where appropriate, we tag on to their Card Acceptance Terminals to process loyalty transactions acquired by us.